First-party data
Customer database growth
Grow the list you own
Marketable list
Thousands of guests you can speak to directly.
Dirty exports
POS and reservation tools don’t export marketing-ready fields.
Missed opt-in moments
Staff aren’t trained on quick, compliant capture prompts.
No unified view
Dine-in and delivery guests live in separate systems.
Lists sitting idle
First-party data unused while paid ad costs keep rising.
Built for restaurant reality.
Practical capture mechanics (QR, receipt, booking follow-up), CRM hygiene and segments that plug straight into Velmont SMS/email and reporting.
Deliverables & scope
Every output below is named, described and tied to your venue, not a vague “marketing support” line item. You know exactly what we ship and when we review it together.
- Defined
Capture playbook
Staff scripts, signage and digital forms with incentive testing.
- Documented
CRM setup & fields
Tags for visit frequency, spend band and dietary flags where relevant.
- Delivered
Integration mapping
Connect reservation, POS or forms to your marketing tools.
- Maintained
Segmentation model
New, active, lapsed and VIP tiers with recommended actions.
- Reported
Growth reporting
List size, opt-in rate and reactivation performance monthly.
How we roll it out
A structured rollout from kickoff to live delivery. Then an ongoing rhythm so this service keeps improving with your menu and trade.
Systems & gaps
Map data sources and consent paths; fix broken handoffs.
Launch capture
In-venue and digital capture live with staff briefing.
Activate & grow
Campaigns fired to segments; hygiene and re-permission as needed.
Partner support
Account coverage, documentation and weekly reviews ship with every engagement, scoped upfront, not sold as add-ons mid-project.
- GDPR guidance (UK)
- Quarterly segment review
- Import/export support
- Handoff to SMS/email team
Add customer database growth to your stack
Book a free discovery call. We map the right mix of services for your venue and quote against our Launch, Growth and Scale plans.
UK restaurants · One partner · Weekly clarity