Menu engineering
Menu optimization
Simplify the choice, raise the ticket
Higher AOV
Guests choose faster, average ticket moves up.
Hero items buried
Signature dishes sit below the fold on delivery apps.
Confusing modifiers
Combo trees confuse staff and guests at checkout.
Misaligned pricing
Prices don’t reflect food cost or local positioning.
No profit testing
No read on which items drive margin vs popularity.
Built for restaurant reality.
We combine menu psychology (anchors, bundles, decoys) with operational reality: what your kitchen can execute consistently, then roll changes across print, web and aggregator listings.
Deliverables & scope
Every output below is named, described and tied to your venue, not a vague “marketing support” line item. You know exactly what we ship and when we review it together.
- Defined
Menu audit
Item-level review of margin proxies, complexity and placement.
- Documented
Category architecture
Cleaner groupings, naming and visual hierarchy for scanability.
- Delivered
Pricing & bundle strategy
Bundles, add-ons and limited offers that lift average ticket.
- Maintained
Cross-channel sync
Aligned listings on web, POS and delivery where you operate.
- Reported
Before/after tracking
Baseline vs post-change basket and item mix in reporting.
How we roll it out
A structured rollout from kickoff to live delivery. Then an ongoing rhythm so this service keeps improving with your menu and trade.
Data & kitchen review
Sales mix, prep constraints and guest feedback synthesized.
Redesign & approval
Stakeholder sign-off on structure and price moves.
Rollout & measure
Publish updates and monitor conversion for 30 days.
Partner support
Account coverage, documentation and weekly reviews ship with every engagement, scoped upfront, not sold as add-ons mid-project.
- Written recommendations doc
- Design support for menu boards
- Staff cheat-sheet for upsells
- Quarterly refresh option
Add menu optimization to your stack
Book a free discovery call. We map the right mix of services for your venue and quote against our Launch, Growth and Scale plans.
UK restaurants · One partner · Weekly clarity